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Local Business Proves Direct Mail is Still Relevant to Consumers

SAN DIEGO – Money Mailer, a leader in the U.S. direct mail marketing industry, is proud to announce that San Diego entrepreneurs Chuck and Debbi Gourley were recently honored as Franchisees of the Year at the company’s annual convention that took place this past December in Huntington Beach, Calif.

Franchisee of the Year is considered the highest honor announced at Money Mailer’s annual franchise convention. When selecting a winner, CEO Gary Mulloy, with the support of the senior management team, reviews the most important elements of what makes a franchisee successful in the direct mail marketing business. Factors evaluated include performance on the basis of business growth and 1) giving back to their community, 2) giving back to their peers and 3) contributing ideas to benefit the organization, etc. Chuck and Debbi Gourley took over the struggling San Diego territory in 2010. They have since re-built the San Diego market into the largest, strongest local franchise in the nation for the last four years. They are also proving that Direct Mail is as important today as ever. With previous careers in broadcast media, the couple notes the effectiveness of direct mail. According to Chuck Gourley, “Direct Mail continues to be relevant. The advertiser’s message gets directly into the hands of his consumer, which studies show is what consumers want. Yet, in this digital age, Money Mailer also keeps pace online and via mobile phone app. Consumers and businesses love Money Mailer, a staple of San Diego since 1979.”

The Gourley’s have become strong local community leaders and serve on several boards and committees within major organizations in San Diego. “We are thrilled to be honored as this year’s Franchisees of the Year,” said Debbi Gourley. “Chuck and I value our clients and are grateful to be able to help our fellow business owners grow their companies while being recognized by our franchisor for our work with the community and with other Money Mailer franchisees.”

With 183 franchise owners and a presence in nearly 35 states nationwide, Money Mailer reaches over 18 million households across the country with its traditional coupon envelope and continues to grow each year.

Money Mailer is a leader in the U.S. direct marketing industry, has been certified for 11 consecutive years as a World-Class Franchise by the Franchise Research Institute and was Entrepreneur Magazine’s #1 Business Services/Advertising Services franchise in 2016. Money Mailer delivers hyper-local savings to consumers through shared mail, mobile, online and social media, and helps businesses affordably and accurately reach these consumers.