What Kind of Businesses Can Benefit from Direct Mail Marketing?
The short answer to the question of what businesses can benefit from direct mail marketing is: almost any business!
If you own a business that has a storefront and relies on foot traffic, then you can definitely benefit from direct mail advertising. Whether you sell products or services or both, direct mail can work for you by alerting people in your immediate area to your presence and giving them a reason to visit your location.
People in your neighborhood may not even know that your business is there. Your storefront might just be a blur to them among the many others as they drive by everyday. When you drive by the same places everyday, you develop a sort of blindness to them. Just try walking the same route that you drive once and I bet you’ll be shocked to notice buildings that you see everyday but never really had time to take note of as you rush by.
But, when people are sitting in their homes looking for great deals in the Money Mailer envelope, it’s a great time to let them know that you’re just a hop, skip and a jump away right in their own back yard, so to speak.
And, if you’re just moving into a neighborhood, direct mail is the perfect way to introduce your business to your new neighbors. Announce your grand opening with a fantastic deal and people will come to check out the new place.
From stores to optometrists to plumbing and heating outlets, direct mailing works wonders for letting potential customers know you’re there and giving them a reason to come see your business.